eCommerce Market Share By Region 2022
Updated as of Jul 10, 2022
PipeCandy gives you an overview of the global eCommerce market by region
Region-wise eCommerce Market Share
North America is home to more than 62% of all eCommerce companies globally (excluding China) followed by Europe with 20% of all eCommerce companies. Even in terms of GMV, North America is the leader with a 47% share. The total number of eCommerce companies increased by 65% between 2021-2022 in the global market.
| # | Region | Companies | Market Share |
|---|---|---|---|
| 1 | North America | 7,022,243 | 62.35% |
| 2 | EU | 2,242,591 | 19.91% |
| 3 | APAC | 942,816 | 8.37% |
| 4 | Others | 496,761 | 4.41% |
| 5 | LATAM | 452,793 | 4.02% |
| 6 | Africa | 106,148 | 0.94% |
Researcher
Our reports prove our credentials.
Download & unlock the insights
The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
Top 10 platforms in North America
North America is home to more than 62% of all eCommerce companies globally (excluding China) followed by Europe with 20% of all eCommerce companies. Even in terms of GMV, North America is the leader with a 47% share, followed by the EU and APAC. Around 89% of the companies in North America has a GMV of less than $1M.
| # | eCommerce technology | Companies | Market Share |
|---|---|---|---|
| 1 | Shopify | 2,030,842 | 28.71% |
| 2 | WooCommerce Checkout | 1,506,124 | 21.29% |
| 3 | Wix Stores | 943,142 | 13.33% |
| 4 | Squarespace Add to Cart | 776,170 | 10.97% |
| 5 | Cart Functionality | 400,588 | 5.66% |
| 6 | Ecwid | 334,965 | 4.74% |
| 7 | OpenCart | 137,354 | 1.94% |
| 8 | Weebly eCommerce | 102,523 | 1.45% |
| 9 | PrestaShop | 69,821 | 0.99% |
| 10 | EcwiSquarespace Active Store | 59,935 | 0.85% |
Quash the doubts about your TAM
Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business
Top 10 platforms in Europe
With a 20% share, Europe has the second-highest number of eCommerce companies in the global market. Around 83% of the companies in Europe have a web sales range of less than $1M. Fashion and Apparel category leads the Europe eCommerce market with a 30% share in terms of the number of eCommerce companies.
| # | eCommerce technology | Companies | Market Share |
|---|---|---|---|
| 1 | WooCommerce Checkout | 505,829 | 22.56% |
| 2 | Shopify | 330,325 | 14.73% |
| 3 | Ecwid | 296,981 | 13.24% |
| 4 | Wix Stores | 198,928 | 8.87% |
| 5 | Customised Cart Functionalities | 169,486 | 7.56% |
| 6 | PrestaShop | 148,679 | 6.63% |
| 7 | Squarespace Add to Cart | 105,597 | 4.71% |
| 8 | Magento | 63,702 | 2.84% |
| 9 | OpenCart | 60,969 | 2.72% |
| 10 | Shopware | 32,564 | 1.45% |
Quash the doubts about your TAM
Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business
Top 10 platforms in the APAC region
With an 8% share, APAC has the third-largest number of eCommerce companies in the global market. Around 86% of the companies are a lower web sales range of less than $1M. Fashion and Apparel category leads the Europe eCommerce market with a 30% share in terms of the number of eCommerce companies.
| # | eCommerce technology | Companies | Market Share |
|---|---|---|---|
| 1 | WooCommerce Checkout | 345,847 | 36.68% |
| 2 | Shopify | 139,737 | 14.82% |
| 3 | Wix Stores | 80,531 | 8.54% |
| 4 | Cart Functionality | 69,110 | 7.33% |
| 5 | Squarespace Add to Cart | 53,008 | 5.62% |
| 6 | OpenCart | 33,521 | 3.56% |
| 7 | Ecwid | 30,199 | 3.20% |
| 8 | Cafe24 | 27,679 | 2.94% |
| 9 | Imweb | 14,704 | 1.56% |
| 10 | Magento | 13,529 | 1.44% |
Top 10 platforms in LATAM
With a 4% share in the number of eCommerce companies, LATAM has a small eCommerce market. It accounts for 3% of global aggregate GMV. In LATAM, 86% of the eCommerce companies are in the lower web sales range of less than $1M.
| # | eCommerce technology | Companies | Market Share |
|---|---|---|---|
| 1 | WooCommerce Checkout | 74,043 | 18.46% |
| 2 | Loja Integrada | 53,087 | 13.24% |
| 3 | Wix Stores | 48,923 | 12.20% |
| 4 | Shopify | 43,476 | 10.84% |
| 5 | Nuvem Shop | 34,848 | 8.69% |
| 6 | Tray Commerce | 25,081 | 6.25% |
| 7 | Cart Functionality | 21,074 | 5.25% |
| 8 | MercadoShops | 18,759 | 4.68% |
| 9 | Ecwid | 16,285 | 4.06% |
| 10 | OpenCart | 11,125 | 2.77% |
Top 10 platforms in Africa
Africa has a very small share in terms of the number of eCommerce companies in the global market. Around 88% of the companies in Africa have a web sales range of less than $1M. Less than 1% of eCommerce companies have web sales of more than $5M.
| # | eCommerce technology | Companies | Market Share |
|---|---|---|---|
| 1 | WooCommerce Checkout | 64,153 | 63.53% |
| 2 | Shopify | 12,605 | 12.48% |
| 3 | Wix Stores | 4,404 | 4.36% |
| 4 | Cart Functionality | 4,099 | 4.06% |
| 5 | PrestaShop | 2,721 | 2.69% |
| 6 | Ecwid | 2,718 | 2.69% |
| 7 | OpenCart | 2,401 | 2.38% |
| 8 | Squarespace Add to Cart | 1,591 | 1.58% |
| 9 | Dokan Marketplace | 1,225 | 1.21% |
| 10 | OpenCarMagento | 813 | 0.81% |
Quash the doubts about your TAM
Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business
