eCommerce Market Share By Region 2022

Updated as of Jul 10, 2022


PipeCandy gives you an overview of the global eCommerce market by region


Region-wise eCommerce Market Share

North America is home to more than 62% of all eCommerce companies globally (excluding China) followed by Europe with 20% of all eCommerce companies. Even in terms of GMV, North America is the leader with a 47% share. The total number of eCommerce companies increased by 65% between 2021-2022 in the global market.


#RegionCompaniesMarket Share
1 North America 7,022,243 62.35%
2 EU 2,242,591 19.91%
3 APAC 942,816 8.37%
4 Others 496,761 4.41%
5 LATAM 452,793 4.02%
6 Africa 106,148 0.94%

There are 11.2 million eCommerce companies globally in 2022.
There were more than 6.8 million eCommerce companies globally in 2021.
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Top 10 platforms in North America

North America is home to more than 62% of all eCommerce companies globally (excluding China) followed by Europe with 20% of all eCommerce companies. Even in terms of GMV, North America is the leader with a 47% share, followed by the EU and APAC. Around 89% of the companies in North America has a GMV of less than $1M.


#eCommerce technologyCompaniesMarket Share
1 Shopify 2,030,842 28.71%
2 WooCommerce Checkout 1,506,124 21.29%
3 Wix Stores 943,142 13.33%
4 Squarespace Add to Cart 776,170 10.97%
5 Cart Functionality 400,588 5.66%
6 Ecwid 334,965 4.74%
7 OpenCart 137,354 1.94%
8 Weebly eCommerce 102,523 1.45%
9 PrestaShop 69,821 0.99%
10 EcwiSquarespace Active Store 59,935 0.85%

North America has 62% market share of eCommerce companies globally (excluding China).
There are 7,022,243 eCommerce companies in North America.
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Top 10 platforms in Europe

With a 20% share, Europe has the second-highest number of eCommerce companies in the global market. Around 83% of the companies in Europe have a web sales range of less than $1M. Fashion and Apparel category leads the Europe eCommerce market with a 30% share in terms of the number of eCommerce companies.


#eCommerce technologyCompaniesMarket Share
1 WooCommerce Checkout 505,829 22.56%
2 Shopify 330,325 14.73%
3 Ecwid 296,981 13.24%
4 Wix Stores 198,928 8.87%
5 Customised Cart Functionalities 169,486 7.56%
6 PrestaShop 148,679 6.63%
7 Squarespace Add to Cart 105,597 4.71%
8 Magento 63,702 2.84%
9 OpenCart 60,969 2.72%
10 Shopware 32,564 1.45%

Europe has 20% market share of eCommerce companies globally (excluding China).
There are 2,242,591 eCommerce companies in Europe.
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Top 10 platforms in the APAC region

With an 8% share, APAC has the third-largest number of eCommerce companies in the global market. Around 86% of the companies are a lower web sales range of less than $1M. Fashion and Apparel category leads the Europe eCommerce market with a 30% share in terms of the number of eCommerce companies.


#eCommerce technologyCompaniesMarket Share
1 WooCommerce Checkout 345,847 36.68%
2 Shopify 139,737 14.82%
3 Wix Stores 80,531 8.54%
4 Cart Functionality 69,110 7.33%
5 Squarespace Add to Cart 53,008 5.62%
6 OpenCart 33,521 3.56%
7 Ecwid 30,199 3.20%
8 Cafe24 27,679 2.94%
9 Imweb 14,704 1.56%
10 Magento 13,529 1.44%

The APAC region has 8% market share of eCommerce companies globally (excluding China).
There are 942,816 eCommerce companies in the APAC region.

Top 10 platforms in LATAM

With a 4% share in the number of eCommerce companies, LATAM has a small eCommerce market. It accounts for 3% of global aggregate GMV. In LATAM, 86% of the eCommerce companies are in the lower web sales range of less than $1M.


#eCommerce technologyCompaniesMarket Share
1 WooCommerce Checkout 74,043 18.46%
2 Loja Integrada 53,087 13.24%
3 Wix Stores 48,923 12.20%
4 Shopify 43,476 10.84%
5 Nuvem Shop 34,848 8.69%
6 Tray Commerce 25,081 6.25%
7 Cart Functionality 21,074 5.25%
8 MercadoShops 18,759 4.68%
9 Ecwid 16,285 4.06%
10 OpenCart 11,125 2.77%

The LATAM region has 4% market share of eCommerce companies globally (excluding China).
There are 452,793 eCommerce companies in the LATAM region.

Top 10 platforms in Africa

Africa has a very small share in terms of the number of eCommerce companies in the global market. Around 88% of the companies in Africa have a web sales range of less than $1M. Less than 1% of eCommerce companies have web sales of more than $5M.


#eCommerce technologyCompaniesMarket Share
1 WooCommerce Checkout 64,153 63.53%
2 Shopify 12,605 12.48%
3 Wix Stores 4,404 4.36%
4 Cart Functionality 4,099 4.06%
5 PrestaShop 2,721 2.69%
6 Ecwid 2,718 2.69%
7 OpenCart 2,401 2.38%
8 Squarespace Add to Cart 1,591 1.58%
9 Dokan Marketplace 1,225 1.21%
10 OpenCarMagento 813 0.81%

Africa has 0.94% market share of eCommerce companies globally (excluding China).
There are 106,148 eCommerce companies in Africa.
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