APAC eCommerce Market Share Statistics|2022 Statistics

Updated as of Jul 10, 2022


APAC is third largest regional market for eCommerce with 9% of global eCommerce companies operating in the region and generating USD 162.4B in sales.


APAC Physical Goods eCommerce Market Share by Web Sales Range of Companies

PipeCandy estimates that 86% of the merchants in APAC generate annual online sales of less than USD 1M. Less than 1% of APAC generates more than USD 50M in annual online sales.


#Web Sales RangeNumber of CompaniesMarket Share
1 <1M 126,616 86.48%
2 1M-50M 19,306 113.19%
3 50M-100M 264 0.18%
4 100M-500M 213 0.15%
5 500M+ 13 0.01%

Asia Pacific eCommerce market grew by 16% in 2020. Asia Pacific's B2C eCommerce market is likely to grow by 10% annually during 2020-2030
eCommerce accounts for 25% of the total retail sales in Asia Pacific.
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APAC eCommerce Market Shares by Web Traffic Range

Around 77% of websites in APAC have a traffic rank between 3M-10M


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 22 80.01%
2 10K - 100K 306 0.21%
3 100K - 500K 1,447 0.98%
4 500K - 1M 1,944 1.32%
5 1M - 3M 29,771 20.25%
6 3M -10M 113,545 77.22%

There are 1,47,035 eCommerce companies in APAC in 2022
The aggregate online sales of physical goods eCommerce companies in APAC was USD 162.5B in 2021.
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APAC eCommerce Market Share by Product Category

Around 30% of B2C physical goods eCommerce companies in APAC are Fashion and Apparel companies. Fashion and Apparel companies generated 33% and Grocery and Home Supplies category generated 3% of physical goods eCommerce sales in APAC.


#CategoryNumber of CompaniesMarket Share
1 Fashion and Apparel 44,813 30.48%
2 Food and Beverages 20,133 13.69%
3 Arts and Entertainment 12,723 8.65%
4 Consumer Electronics and Appliances 12,716 8.65%
5 Sporting and Outdoor 9,424 6.41%
6 Health and Fitness 8,799 5.98%
7 Home and Garden 7,520 5.11%
8 Grocery and Home Supplies 5,286 3.60%
9 Automotive and Vehicles 5,230 3.56%
10 Hobbies and Interests 4,036 2.74%

The aggregate GMV of Fashion and Apparel companies in APAC is USD 53.3B.
The aggregate GMV of Grocery and Home Supplies companies in APAC is USD 4.9B.
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