APAC eCommerce Market Share Statistics|2022 Statistics
Updated as of Jul 10, 2022
APAC is third largest regional market for eCommerce with 9% of global eCommerce companies operating in the region and generating USD 162.4B in sales.
APAC Physical Goods eCommerce Market Share by Web Sales Range of Companies
PipeCandy estimates that 86% of the merchants in APAC generate annual online sales of less than USD 1M. Less than 1% of APAC generates more than USD 50M in annual online sales.
| # | Web Sales Range | Number of Companies | Market Share |
|---|---|---|---|
| 1 | <1M | 126,616 | 86.48% |
| 2 | 1M-50M | 19,306 | 113.19% |
| 3 | 50M-100M | 264 | 0.18% |
| 4 | 100M-500M | 213 | 0.15% |
| 5 | 500M+ | 13 | 0.01% |
Researcher
Our reports prove our credentials.
Download & unlock the insights
The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
APAC eCommerce Market Shares by Web Traffic Range
Around 77% of websites in APAC have a traffic rank between 3M-10M
| # | Traffic Rank | Number of Companies | Market Share |
|---|---|---|---|
| 1 | < 10K | 22 | 80.01% |
| 2 | 10K - 100K | 306 | 0.21% |
| 3 | 100K - 500K | 1,447 | 0.98% |
| 4 | 500K - 1M | 1,944 | 1.32% |
| 5 | 1M - 3M | 29,771 | 20.25% |
| 6 | 3M -10M | 113,545 | 77.22% |
Quash the doubts about your TAM
Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business
APAC eCommerce Market Share by Product Category
Around 30% of B2C physical goods eCommerce companies in APAC are Fashion and Apparel companies. Fashion and Apparel companies generated 33% and Grocery and Home Supplies category generated 3% of physical goods eCommerce sales in APAC.
| # | Category | Number of Companies | Market Share |
|---|---|---|---|
| 1 | Fashion and Apparel | 44,813 | 30.48% |
| 2 | Food and Beverages | 20,133 | 13.69% |
| 3 | Arts and Entertainment | 12,723 | 8.65% |
| 4 | Consumer Electronics and Appliances | 12,716 | 8.65% |
| 5 | Sporting and Outdoor | 9,424 | 6.41% |
| 6 | Health and Fitness | 8,799 | 5.98% |
| 7 | Home and Garden | 7,520 | 5.11% |
| 8 | Grocery and Home Supplies | 5,286 | 3.60% |
| 9 | Automotive and Vehicles | 5,230 | 3.56% |
| 10 | Hobbies and Interests | 4,036 | 2.74% |
Quash the doubts about your TAM
Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business
