Benelux eCommerce Market Shares|2022 Statistics

Updated as of Jul 10, 2022


Benelux is a European region made up of the Netherlands, Belgium, and Luxembourg. The Belgium eCommerce market is currently worth over USD 25B.


Benelux eCommerce Market Share by Number of Companies

The Belgium eCommerce market is currently worth over USD 25B. 94% of Dutch citizens shopped online. 84% of physical goods eCommerce companies in Benelux generate less than USD 1M in GMV. Less than 1% of eCommerce companies generate more than USD 50M in GMV.


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 39,268 85.49%
2 1M-50M 6,508 14.17%
3 50M-100M 87 0.19%
4 100M-500M 67 0.15%
5 500M-1B 3 0.01%
6 > 1B 1 0.002%

There are 215,133 eCommerce companies in Benelux in 2022
The aggregate online sales of physical goods eCommerce companies in Benelux region was USD 55B in 2021
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Benelux eCommerce Market Share by Traffic Rank

47% of eCommerce websites in the European Union have very low traffic. 1% of Benelux eCommerce websites are in the top 10,000 highest ranked websites globally


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 122 0.06%
2 10K - 100K 625 0.29%
3 100K - 500K 1,449 0.67%
4 500K - 1M 2,179 1.01%
5 1M - 3M 26,609 12.37%
6 3M - 10M 82,922 38.54%
7 10M+ 101,227 47.05%

The Benelux has a market share of 28% of eCommerce merchants globally in 2022
The Benelux has a market share of 34% of aggregate global eCommerce GMV generated in 2021
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Benelux eCommerce Market Share by Product Category

Fashion and apparel has 31% market share in the overall B2C physical goods eCommerce market in Benelux with Food and Beverages accounting for 11%. One in two non-food products that were bought online in Belgium were international purchases.


#Product CategoriesNumber of CompaniesMarket Share
1 Fashion and Apparel 14,077 30.50%
2 Food and Beverages 5,291 11.46%
3 Consumer Electronics and Appliances 4,263 9.24%
4 Arts and Entertainment 3,474 7.53%
5 Sporting and Outdoor 3,041 6.59%
6 Health and Fitness 2,419 5.24%
7 Home and Garden 2,240 4.85%
8 Grocery and Home Supplies 2,021 4.38%
9 Automotive and Vehicles 1,729 3.75%
10 Hobbies and Interests 1,416 3.07%

The aggregate GMV of Fashion and Apparel in Benelux is USD 23B
The aggregate GMV of Grocery and Home Supplies in Benelux is USD 2B
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