LATAM Retail eCommerce Market Share Statistics 2022

Updated as of Aug 10, 2022


Latin America (LATAM) is the fifth largest regional market for eCommerce with 4% of global eCommerce companies operating in the region. While eCommerce has not penetrated in Latin Americas as much as other regions, it promises impressive growth over the next years. LATAM eCommerce market was growing at 50% even before the pandemic. Brazil and Mexico are the largest markets within LATAM.


LATAM eCommerce Market Share

LATAM has low penetration of online sales with only 5% of retail sales comprising of online sales. 86% of eCommerce companies generate less than USD 1M in GMV


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 361,276 86.17%
2 1M-50M 67,699 13.66%
3 50M-100M 1,150 0.10%
4 100M-500M 903 0.07%
5 500M-1B 89 0.01%

LATAM physical goods eCommerce market size was USD62B in 2021.
There are 401,000 companies in LATAM in 2022
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LATAM eCommerce Market Share by Traffic Ranks

48% of LATAM eCommerce websites generate traffic of less than 100 visits a month. 1.4% of the top 10,000 websites across the globe ranked by traffic are eCommerce sites in LATAM


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 140 0.03%
2 10K - 100K 754 0.19%
3 100K - 500K 1,860 0.46%
4 500K - 1M 2,777 0.69%
5 1M - 3M 49,660 12.38%
6 3M - 10M 154,435 38.50%
7 10M+ 191,458 47.74%

LATAM eCommerce market was growing at 50% even before the pandemic. eCommerce sales in Latin America is projected to maintain a yearly growth rate of 30% until 2025
Online retail accounts for a mere 5% of total retail sales in LATAM
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LATAM eCommerce Market Share by Product Category

This table analyses the top 10 product categories of physical goods eCommerce companies in LATAM


#Product CategoriesNumber of CompaniesMarket Share
1 Fashion and Apparel 25,217 33.19%
2 Food and Beverages 9,280 12.21%
3 Arts and Entertainment 6,112 8.04%
4 Consumer Electronics and Appliances 4,812 6.33%
5 Sporting and Outdoor 4,289 5.65%
6 Health and Fitness 4,031 5.31%
7 Home and Garden 3,789 4.99%
8 Grocery and Home Supplies 3,545 4.67%
9 Automotive and Vehicles 2,890 3.80%
10 General Merchandise 2,285 3.01%

The aggregate GMV of Fashion and Apparel eCommerce companies in LATAM is USD 21B
The aggregate GMV of Fashion and Apparel eCommerce companies in LATAM is USD 3B
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business