Analysis Of North America Retail eCommerce Market Share|2022 Statistics

Updated as of Jul 10, 2022


North America is world's largest eCommerce market with B2C physical goods of USD 870B. The region accounts for 49% of the eCommerce companies and 47% of the aggregate GMV in the global market.


North America Physical Goods eCommerce Market Share by Web Sales

North America's eCommerce market is long-tail heavy in revenue. PipeCandy estimates that more than 90% of the merchants generate annual online sales of less than USD 1M, while less than 1% of the companies generate more than USD 50M in annual online sales


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 692,336 90.17%
2 1M-50M 72,356 9.42%
3 50M-100M 1,580 0.21%
4 100M-500M 1,405 0.18%
5 500M-1B 109 0.01%
6 1B+ 59 0.01%

North America eCommerce market grew by 14% in 2020. It is likely to grow at a CAGR of 12% between 2021-2027
North America eCommerce market was 14% of total retail sales in 2021.
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North America eCommerce Market Share by Traffic Range

Acc to PipeCandy, 72% of eCommerce companies have a traffic rank between 3M-10M


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 703 0.09%
2 10K - 100K 4,691 0.61%
3 100K - 500K 15,985 2.07%
4 500K - 1M 18,436 2.39%
5 1M - 3M 169,146 21.89%
6 3M - 10M 563,791 72.96%

There are 7,72,752 eCommerce companies in North America in 2022
The aggregate online sales of physical goods eCommerce companies in North America was USD 870.9B in 2021
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North America B2C Physical Goods eCommerce Market Share by Product Category

Around 32% of B2C physical goods eCommerce companies in North America are Fashion and Apparel companies. Fashion and Apparel companies generated 23% and Grocery and Home Supplies category generated 2% of physical goods eCommerce sales in North America.


#Product CategoriesNumber of CompaniesMarket Share
1 Fashion and Apparel 250,545 32.42%
2 Food and Beverages 123,808 16.02%
3 Arts and Entertainment 71,641 9.27%
4 Sporting and Outdoor 62,942 8.15%
5 Health and Fitness 47,602 6.16%
6 Consumer Electronics and Appliances 40,257 5.21%
7 Home and Garden 39,168 5.07%
8 Automotive and Vehicles 27,906 3.61%
9 General Merchandise 20,093 2.60%
10 Children and Infants 16,488 2.13%

The aggregate GMV of Fashion and Apparel in North America is USD 196.6B
The aggregate GMV of Grocery and Home Supplies in North America is USD 18.99B
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