Analysis Of Western Europe eCommerce Market Share Statistics|2022 Statistics
Updated as of Jul 10, 2022
Germany leads the Western Europe eCommerce market both in terms of the number of companies and aggregate GMV. Germany accounts for 42% share in GMV in Western Europe, followed by France , Italy and Netherlands each with a share of 11% in total GMV. Around 83% of the eCommerce companies are in the lower web sales range of less than USD 1M.
Western Europe Physical Goods eCommerce Market Share by Web Sales Range of Companies
PipeCandy estimates that 84% of the merchants in Western Europe generate annual online sales of less than USD 1M. Less than 1% of Western Europe generates more than USD 500M in annual online sales.
| # | Web Sales Range | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | <1M | 220,237 | 83.66% |
| 2 | 1M-50M | 41,648 | 15.82% |
| 3 | 50M-100M | 743 | 0.28% |
| 4 | 100M-500M | 563 | 0.21% |
| 5 | 500M+ | 64 | 0.02% |
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Western Europe Stores eCommerce Market Shares by Web Traffic Rank
Around 73% of websites in Western Europe have a traffic rank between 3M-10M
| # | Traffic Rank | Number of Companies | Market Share |
|---|---|---|---|
| 1 | < 10K | 134 | 0.05% |
| 2 | 10K - 100K | 1,107 | 0.42% |
| 3 | 100K - 500K | 3,058 | 1.16% |
| 4 | 500K - 1M | 4,113 | 1.55% |
| 5 | 1M - 3M | 62,939 | 23.79% |
| 6 | 3M - 10M | 193,199 | 73.03% |
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Western Europe eCommerce Market Share by Category
Around 29% of B2C physical goods eCommerce companies in Western Europe are Fashion and Apparel companies. Fashion and Apparel companies generated 29% and Grocery and Home Supplies category generated 11% of physical goods eCommerce sales in Western Europe.
| # | Category | Number of Companies | Market Share |
|---|---|---|---|
| 1 | Fashion and Apparel | 78,139 | 29.54% |
| 2 | Food and Beverages | 32,049 | 12.11% |
| 3 | Consumer Electronics and Appliances | 22,830 | 8.63% |
| 4 | Arts and Entertainment | 22,705 | 8.58% |
| 5 | Sporting and Outdoor | 17,169 | 6.49% |
| 6 | Home and Garden | 14,338 | 5.42% |
| 7 | Health and Fitness | 13,898 | 5.25% |
| 8 | Automotive and Vehicles | 10,919 | 4.13% |
| 9 | Hobbies and Interests | 9,152 | 3.46% |
| 10 | Grocery and Home Supplies | 8,901 | 3.36% |
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