Blue Illusion's revenue in 2021 & 2022 (trailing twelve months' revenue) ranges between $1M-$5M, calculated on a gross merchandise value basis.
Blue Illusion sells products in the fashion and apparel & sporting and outdoor categories. There are other companies like Factorie, Jean Jail, Princess Polly, Sheike, Showpo., St Frock, Sabo Skirt and Adrift Clothing that also sell products in similar or adjacent categories like womenswear, winter and outerwear, headwear, accessories & footwear.
Blue Illusion is either boot strapped or is a public company and so venture funding data for Blue Illusion is unavailable.
Blue Illusion's revenue in 2021 & 2022 (trailing twelve months' revenue) ranges between $1M-$5M, calculated on a gross merchandise value basis. Typically eCommerce companies are valued at 1-1.5x their trailing twelve months' gross merchandise value. So we expect Blue Illusion valuation to be in the range of $1M-$7.5M. Actual valuations may vary.
Blue Illusion's headquarters is in Australia.
Blue Illusion is a dtc company. They sell through own physical store. Blue Illusion's customers are B2C and B2B.
Based on PipeCandy's proprietary Commercepedia maturity scoring model, Blue Illusion's scores 74/100. We classify them as an upper mid-market company.