Burton is a sporting and outdoor & fashion and apparel retailer with online presence and sell sporting and outdoor equipment, apparel, headwear & kidswear related products. It is headquartered in United States of America. Burton has an estimated web sales of $50M-$100M. Ca.burton.com attracts a monthly unique visitor traffic 271,075 visitors.

Web Sales info

$50M-$100M

Order Volume info

10000-50000

Commercepedia Maturity Score

53/100

Record Coverage ↑High

Know more icon

Category

info

Sporting and Outdoor, Fashion and Apparel

Subcategory

info

Sporting and Outdoor Equipment, Apparel, Headwear, Kidswear

Burton Revenue & Other Metrics

Top, middle, and bottom of the funnel metrics for Burton – calculated by proprietary Commercepedia algorithms

Burton Traffic

Traffic Rank
Unknown
Monthly Unique Visitors
271,075
Monthly Total Visits
1,312,929

Social Metrics

Facebook

Unknown

Followers

Instagram

409.12K+

Followers

Twitter

Unknown

Followers

Unknown

Following

Web Sales

Gross Merchandise Volume from website
$50M-$100M

Order Volume

Orders shipped from website
10000-50000

Marketing

info Technologies used by Burton for marketing automation
  Sailthru
  Salesforce Service Cloud

Other Technologies

info Other Technologies used by Burton
  Salesforce Commerce Cloud

eCommerce Technologies

info Technologies used by Burton for eCommerce
  Salesforce Commerce Cloud

Website Technologies

info Technologies used by Burton for website
  Akamai  Cloudflare
  Salesforce  Salesforce Service Cloud

Payment Partnerships

info Technologies used by Burton payment
  Klarna Checkout

Personalization

info Technologies used by Burton for personalization
  Google Ads Conversion Tracking  Google Analytics
  Google Ads Conversion Tracking  Google Analytics  Akamai mPulse
  Akamai mPulse

Burton Competitors

eCommerce companies that sell similar or complementary products. They compete directly with Burton or for the wallet share of similar customers

A

Allsaints

54/100
View Profile icon

Burton Commerce Model

icon

Deep classification of customer, revenue, channel, SKU, & distribution model of Burton – powered by proprietary Commercepedia algorithms

Customer Type

B2B

iconB2C

C2C

SKU Strategy

iconOwn Brand

Supplier Brand

Dropship

Revenue Model

One-time

iconRental

Subscription

Auction

Others

SKU Type

iconPhysical Goods

Digital Goods

Services

Others

Channel Presence

iconOwn webstore

iconOwn Physical Store

Business Model

Subscription

iconDTC

Marketplace

Omnichannel Retail

Burton Delivery Model

icon

One-of-its-kind classification of delivery features & strategies based on shipping policies & terms documents of Burton

Burton Delivery Time Window

More than five days

Five-Day Delivery

Three-Day Delivery

iconTwo-Day Delivery

One-Day Delivery

Same-Day Delivery

Burton Shipping

iconFree

Paid

Regions of Delivery

Home Country

Cross-border

iconNo cross-border

Burton Returns

Free

Paid

Delivery Options

  Unknown

Burton Key Partners

Key technology, finance, payments, & logistics partnerships of Burton – discovered by Commercepedia knowledge graph

Last Mile Delivery

  UPS

Payments

  Unknown

Commercepedia Maturity Score  53/100

Proprietary competitiveness score based on the analysis on business models, features, & technology investments made by Burton

FAQs About Burton

Burton's revenue in 2022 & 2023 (trailing twelve months' revenue) ranges between $50M-$100M, calculated on a gross merchandise value basis.
Burton sells products in the sporting and outdoor & fashion and apparel categories. There are other companies like Altitude-sports, Golf Town, Sport Chek, Galiano and Allsaints that also sell products in similar or adjacent categories like sporting and outdoor equipment, apparel, headwear & kidswear.
Burton is either boot strapped or is a public company and so venture funding data for Burton is unavailable.
Burton's revenue in 2022 & 2023 (trailing twelve months' revenue) ranges between $50M-$100M, calculated on a gross merchandise value basis. Typically eCommerce companies are valued at 1-1.5x their trailing twelve months' gross merchandise value. So we expect Burton valuation to be in the range of $50M-$150M. Actual valuations may vary.
Burton's headquarters is in Vermont, United States of America. The headquarters address is 180 Queen City Park Road Burlington, VT 05401.
Burton is a dtc company. They sell through own physical store. They make money through rental sales. Burton's customers are B2C.

Based on PipeCandy's proprietary Commercepedia maturity scoring model, Burton's scores 53/100. We classify them as a big enterprise company.