Optics Planet is a sporting and outdoor retailer with online presence and sell archery and hunting, firearms, sporting and outdoor equipment & sportswear related products. It is headquartered in United States of America and has 201-500 employees. Optics Planet has an estimated web sales of $250M-$500M. Opticsplanet.com attracts a monthly unique visitor traffic 268,504 visitors.

Web Sales info

$250M-$500M

Order Volume info

10000-50000

Commercepedia Maturity Score

81/100

Record Coverage ↑High

Know more icon

Category

info

Sporting and Outdoor

Subcategory

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Archery and Hunting, Firearms, Sporting and Outdoor Equipment, Sportswear

Optics Planet Revenue & Other Metrics

Top, middle, and bottom of the funnel metrics for Optics Planet – calculated by proprietary Commercepedia algorithms

Optics Planet Traffic

Traffic Rank
10,638   ↓ 22.83%
Monthly Unique Visitors
268,504
Monthly Total Visits
790,136

Social Metrics

Facebook

Unknown

Followers

Instagram

63.55K+

Followers

Twitter

21.7K+

Followers

140+

Following

Web Sales

Gross Merchandise Volume from website
$250M-$500M

Order Volume

Orders shipped from website
10000-50000

Website Technologies

info Technologies used by Optics Planet for website
  Azure CDN  Unpkg
  Amazon Web Services
  Attentive  Google Optimize

Advertising Technologies

info Technologies used by Optics Planet for advertising
  Microsoft Advertising

Personalization

info Technologies used by Optics Planet for personalization

Optics Planet Competitors

eCommerce companies that sell similar or complementary products. They compete directly with Optics Planet or for the wallet share of similar customers

Logo

Scheels

86/100
View Profile icon
S

Sportsmans Warehouse

52/100
View Profile icon
Logo

Wilson Sporting Goods

87/100
View Profile icon
D

Decathlon - Usa

87/100
View Profile icon

Optics Planet Commerce Model

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Deep classification of customer, revenue, channel, SKU, & distribution model of Optics Planet – powered by proprietary Commercepedia algorithms

Customer Type

iconB2B

iconB2C

C2C

SKU Strategy

Own Brand

Supplier Brand

Dropship

Revenue Model

One-time

Rental

Subscription

Auction

Others

SKU Type

iconPhysical Goods

Digital Goods

Services

Others

Channel Presence

iconOwn webstore

iconOwn Physical Store

Business Model

Subscription

DTC

Marketplace

Omnichannel Retail

Optics Planet Delivery Model

icon

One-of-its-kind classification of delivery features & strategies based on shipping policies & terms documents of Optics Planet

Optics Planet Delivery Time Window

iconMore than five days

iconFive-Day Delivery

iconThree-Day Delivery

iconTwo-Day Delivery

iconOne-Day Delivery

Same-Day Delivery

Optics Planet Shipping

iconFree

Paid

Regions of Delivery

Home Country

iconCross-border

No cross-border

Optics Planet Returns

iconFree

Paid

Delivery Options

  Unknown

Optics Planet Key Partners

Key technology, finance, payments, & logistics partnerships of Optics Planet – discovered by Commercepedia knowledge graph

Last Mile Delivery

  UPS

  US Postal Service

Payments

  Unknown

Commercepedia Maturity Score  81/100

Proprietary competitiveness score based on the analysis on business models, features, & technology investments made by Optics Planet

FAQs About Optics Planet

Optics Planet's revenue in 2022 & 2023 (trailing twelve months' revenue) ranges between $250M-$500M, calculated on a gross merchandise value basis.
Optics Planet sells products in the sporting and outdoor category. There are other companies like 5.11 Tactical, Golfposer, Big 5 Sporting Goods, Otterbox, Scheels, Sportsmans Warehouse, Wilson Sporting Goods and Decathlon - Usa that also sell products in similar or adjacent categories like archery and hunting, firearms, sporting and outdoor equipment & sportswear.
Optics Planet is either boot strapped or is a public company and so venture funding data for Optics Planet is unavailable.
Optics Planet's revenue in 2022 & 2023 (trailing twelve months' revenue) ranges between $250M-$500M, calculated on a gross merchandise value basis. Typically eCommerce companies are valued at 1-1.5x their trailing twelve months' gross merchandise value. So we expect Optics Planet valuation to be in the range of $250M-$750M. Actual valuations may vary.
Optics Planet's headquarters is in Illinois, United States of America. The headquarters address is 3150 Commercial Avenue · Northbrook, Illinois 60062.
Optics Planet sell through own physical store. Optics Planet's customers are B2C and B2B.

Based on PipeCandy's proprietary Commercepedia maturity scoring model, Optics Planet's scores 81/100. We classify them as an enterprise company.