Innovation is hard to quantify. But, we help you do that.

Innovation is hard to quantify. But, we help you do that.

Be it investments in disruptive technologies like AI, new business models like subscription or new channels like Instagram, PipeCandy has a pulse of innovation at every level that matters to you.


Be shrewd like a lion. Spot innovations and trends in the eCommerce market. Identify product and market gaps. Predict what's going to happen.


Market Mapper

Understand how your market is structured. Identify growth segments and patterns. See who and what drives innovation using a structured, data-driven approach.


Innovator Profiles

Discover incumbents and startups that are innovating. See who their hire, partner with, acquire and compete with. Access pre-built reports on 75+ metrics that inform how they run their eCommerce business.


Trend Spotter

Seperate fads from real trends. Valid your hypotheses on what business model, category, product and channel innovations will lead to sustainable competitive advantage. Find objective answers generated by analyzing multiple data sources.


Folio Feed

Stay on top of everyday news and market-defining moments, without effort. Build custom watch-list of companies and topics. Always be informed.


Innovation Concierge

Get a dedicated insights manager to work with you to convert your discovery projects into analytics briefs. Commission custom analytics projects through your insights concierge. Get from questions to insights without wasting your time on cleaning data or hacking tools.


Get to highly certain outcomes within weeks, with PipeCandy

We grew by acquisitions. It was important to use analytics to identify the real 'ideal eCommerce parcel customer' based on LTV. PipeCandy's models revealed insights that we would not have considered.

Get to highly certain outcomes within weeks, with PipeCandy

Predictable ROI is real with our E-commerce insights & fine-tuned models