eCommerce Market Share by Country 2022

Updated as of May 10, 2022


Globally there are more than 11M eCommerce domains active in 2022, up 66% from 2021. Among them, eCommerce companies with 'substantial' business ( with at least 100 visits monthly) are 3.5M. The global B2C eCommerce market size was valued at $4 trillion in 2021 and is expected to reach almost $8 trillion by 2030.


eCommerce Market Share by Country 2022

The United States is the largest market for eCommerce in the world ( excluding China) having 60% of all eCommerce stores. The United States has more than 6M eCommerce domains with a y-o-y growth of 63%. The US eCommerce market grew only 17.8% in sales from 2021 but the country has seen a record number of new business applications and new domain registrations. The second-largest market is the United Kingdom with 5.5% of global eCommerce businesses.


#CountryCompaniesMarket Share
1 United States of America 6,804,519 60.41%
2 United Kingdom 617,985 5.49%
3 Germany 330,935 2.94%
4 Brazil 309,367 2.75%
5 Australia 294,661 2.62%
6 France 231,162 2.05%
7 Russia 217,807 1.93%
8 Canada 216,198 1.92%
9 Italy 206,726 1.84%
10 Netherlands 165,926 1.47%

The United States has 60% market share of eCommerce companies globally (excluding China).
There are 6.8 million eCommerce companies in the United States
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United States Market Share in 2022 | eCommerce Platforms Market Share

More than 28% of merchants in the United States have based their shopping carts on Shopify's platform. While WooCommerce has the largest installed base of eCommerce merchants globally, in the United States, Shopify has a clear lead on all platforms


#eCommerce technologyCompaniesMarket Share
1 Shopify 1,950,565 28.67%
2 WooCommerce Checkout 1,449,666 21.30%
3 Wix Stores 943,142 13.44%
4 Squarespace Add to Cart 741,742 10.90%
5 Cart Functionality 379,728 5.58%
6 Ecwid 324,098 4.76%
7 OpenCart 134,276 1.97%
8 Weebly eCommerce 98,113 1.44%
9 PrestaShop 65,805 0.97%
10 Zen Cart 58,391 0.86%

North America has 62% market share of eCommerce companies globally (excluding China).
There are 7,022,243 eCommerce companies in North America.
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United Kingdom Market Share in 2022 | eCommerce Platforms Market Share

The United Kingdom is the second-largest market for eCommerce globally (excluding China). B2C eCommerce accounts for over 35% of the total retail market in the UK ( 14% in the US) in the UK. The year-over-year increase in eCommerce sales in the UK was 12% in 2021.


#eCommerce technologyCompaniesMarket Share
1 WooCommerce Checkout 151,050 24.44%
2 Shopify 120,263 19.46%
3 Wix Stores 79,420 12.85%
4 Ecwid 78,334 12.68%
5 Squarespace Add to Cart 56,321 9.11%
6 Cart Functionality 40,047 6.48%
7 Touch2Success 12,329 2.00%
8 Magento 12,229 1.98%
9 OpenCart 11,861 1.92%
10 Weebly eCommerce 5,462 0.88%

The United Kingdom has 5% market share of eCommerce companies globally (excluding China)
There are 617,985 eCommerce companies in the United Kingdom
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Germany Market Share in 2022 | eCommerce Platforms Market Share

Germany is the third-largest eCommerce market with 3% of the global merchant base. The total size of B2C eCommerce in Germany was $172B in 2020. German eCommerce market sales primarily consist of clothing, groceries, electronics, household appliances, and furniture. Groceries and Home Supplies account for 21% of eCommerce web sales. Unlike other markets where Shopify and WooCommerce dominate as preferred platforms, Ecwid has the largest share of merchants in Germany.


#eCommerce technologyCompaniesMarket Share
1 Ecwid 67,797 320.49%
2 Shopify 61,810 18.68%
3 WooCommerce Checkout 35,422 10.70%
4 Shopware 27,907 8.43%
5 Cart Functionality 23,319 7.05%
6 Wix Stores 21,127 6.38%
7 ePages 15,405 4.65%
8 Gambio 10,801 3.26%
9 Magento 9,762 2.95%
10 JTL-Shop 8,909 2.69%

Germany has 3% market share of eCommerce companies globally (excluding China)
There are 330,935 eCommerce companies in Germany

Brazil Market Share in 2022 | eCommerce Platforms Market Share

Brazil is the largest eCommerce market in Latin America and accounts for 77% of all eCommerce businesses and 82% of all GMV in LATAM . In 2020, Brazilian eCommerce was $51B in aggregate GMV. The Brazilian eCommerce market is expected to grow by 30% between 2020 and 2024. Unlike North America or Europe, Loja Integrada has the largest base of eCommerce merchants with 17% of the market. It allows small businesses to create their own virtual stores without any setup fee and was acquired by VTEX in 2013. Wix Stores has the second largest base of merchants with 13%, Both the technology platforms cater specifically to small and micro scale businesses which characterises Brazil's eCommerce market. 85% of eCommerce merchants in Brazil make less than $1M of GMV annually.


#eCommerce technologyCompaniesMarket Share
1 Loja Integrada 53,083 17.16%
2 Wix Stores 40,862 13.21%
3 WooCommerce Checkout 39,172 12.66%
4 Shopify 35,932 11.61%
5 Nuvem Shop 34,843 11.26%
6 Tray Commerce 25,078 8.11%
7 Ecwid 13,593 4.39%
8 MercadoShops 12,854 4.15%
9 Cart Functionality 12,274 3.97%
10 OpenCart 9,413 3.04%

Brazil has 3% market share of eCommerce companies globally (excluding China).
There are 309,367 eCommerce companies in Brazil

Australia Market Share in 2022 | eCommerce Platforms Market Share

The Australian eCommerce generated $62.3 billion in sales in 2021 with a YOY growth of 23.4% Australia hosts 2.6% of all eCommerce merchants globally and 31% of all APAC eCommerce businesses. Shopify and WooCommerce dominate the share of merchants amongst platforms with 27% and 26% market share respectively. 84% of Australia's eCommerce businesses generate less than $1M in annual GMV


#eCommerce technologyCompaniesMarket Share
1 Shopify 79,486 26.98%
2 WooCommerce Checkout 77,364 26.26%
3 Squarespace Add to Cart 38,505 13.07%
4 Wix Stores 29,557 10.03%
5 Ecwid 20,684 7.02%
6 Magento 4,432 1.50%
7 Weebly eCommerce 3,511 1.19%
8 Squarespace Active Store 3,394 1.15%
9 OpenCart 3,263 1.11%
10 BigCommerce 2,872 0.96%

Australia has 2.6% market share of eCommerce companies globally (excluding China)
There are 294,661 eCommerce companies in Australia

France Market Share in 2022 | eCommerce Platforms Market Share

The market size for eCommerce in France was $81 billion in 2021. France is the second largest market in the EU for eCommerce. The share of eCommerce in total retail in France was 14% in 2021, up from 10% in 2020. The most popular eCommerce platform in France is Ecwid with around 19% share of overall merchant count. 32% of all merchants are into Fashion and Apparel and account for 36% of overall eCommerce in France


#eCommerce technologyCompaniesMarket Share
1 Ecwid 44,987 19.46%
2 Shopify 43,338 18.75%
3 PrestaShop 38,360 16.59%
4 WooCommerce Checkout 27,534 11.91%
5 Wix Stores 25,546 11.05%
6 Magento 4,573 1.98%
7 Squarespace Add to Cart 4,050 1.75%
8 Oxatis 2,585 1.12%
9 OpenCart 1,930 0.83%
10 HikaShop 1,069 0.46%

France has 2% market share of eCommerce companies globally (excluding China)
There are 231,162 eCommerce companies in France

Russia Market Share in 2022 | eCommerce Platforms Market Share

Russia is the seventh largest market for eCommerce with a revenue of $30 billion in 2021. There are 217K eCommerce businesses in Russia.


#eCommerce technologyCompaniesMarket Share
1 WooCommerce Checkout 64,853 29.78%
2 OpenCart 56,216 25.81%
3 Wix Stores 17,718 8.13%
4 VirtueMart 9,465 4.35%
5 InSales 6,999 3.21%
6 Ecwid 4,435 2.04%
7 StoreLand 4,133 1.90%
8 PrestaShop 3,929 1.80%
9 CS Cart 3,510 1.61%
10 osCommerce 2,035 0.93%

Russia has 2% market share of eCommerce companies globally (excluding China)
There are 217,807 eCommerce companies in Russia

Canada Market Share in 2022 | eCommerce Platforms Market Share

Canada's retail eCommerce sales amounted to $75 billion in 2021.The proportion of eCommerce sales in total retail sales is 11%. Canada has 2% of global eCommerce companies. 32% of all Canadian eCommerce websites use Shopify as a platform generating 32% of aggregate GMV in the Canadian eCommerce market


#eCommerce technologyCompaniesMarket Share
1 Shopify 68,532 31.70%
2 WooCommerce Checkout 41,640 19.26%
3 Squarespace Add to Cart 32,972 15.25%
4 Wix Stores 21,531 9.96%
5 Cart Functionality 15,562 7.20%
6 Ecwid 8,177 3.78%
7 Weebly eCommerce 4,099 1.90%
8 Squarespace Active Store 3,121 1.44%
9 Magento 2,649 1.23%
10 OpenCart 2,332 1.08%

Canada has 2% market share of eCommerce companies globally (excluding China)
There are 216,198 eCommerce companies in Canada

Italy Market Share in 2022 | eCommerce Platforms Market Share

Italy's eCommerce generated $45 billion in sales in 2020 and is likely to grow at a CAGR of 9% between 2020-2024. Electronics & Media leads within the eCommerce market with 29% share, followed by Fashion and Toys, Hobbies & DIY each with 26% and 17% share.


#eCommerce technologyCompaniesMarket Share
1 WooCommerce Checkout 62,974 30.46%
2 Ecwid 51,406 24.87%
3 Shopify 20,613 9.97%
4 PrestaShop 17,404 8.42%
5 Cart Functionality 15,638 7.56%
6 Wix Stores 12,386 5.99%
7 Magento 5,703 2.76%
8 OpenCart 2,552 1.23%
9 Squarespace Add to Cart 2,349 1.14%
10 VirtueMart 2,293 1.11%

Italy has 2% market share of eCommerce companies globally (excluding China)
There are 206,726 eCommerce companies in Italy

Netherlands Market Share in 2022 | eCommerce Platforms Market Share

The Netherlands' eCommerce generated $48B in 2020 and has about 1.4% of all eCommerce companies globally. 84% of Dutch eCommerce websites generate less than $1M in annual GMV


#eCommerce technologyCompaniesMarket Share
1 WooCommerce Checkout 39,260 23.66%
2 Shopify 25,450 15.34%
3 Ecwid 19,655 11.85%
4 Cart Functionality 10,442 6.29%
5 Magento 9,400 5.67%
6 MyOnlineStore 9,154 5.52%
7 Mijnwebwinkel 8,591 5.18%
8 Wix Stores 7,508 4.52%
9 Lightspeed 6,391 3.85%
10 Squarespace Add to Cart 4,627 2.79%

The Netherlands has 1.4% market share of eCommerce companies globally (excluding China)
There are 165,926 eCommerce companies in the Netherlands
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