eCommerce Platform Market Share 2022

Updated as of Jul 10, 2022


eCommerce platforms enable online businesses to host and manage their shopping websites. There are three types of platforms. Open-source platforms allow wide-ranging customizations by modifying all aspects of the code. Subscription-based SaaS platforms come loaded with many no-code or low-code features including payment gateways and subscription management. Headless platforms unhinge the CMS from the shopping cart and provide integrations ia API. The following table shows the top 10 platforms globally and their market share in terms of number of merchants signed up.


Platform-wise eCommerce Market Shares

WooCommerce the most popular eCommerce platform with 23% share of eCommerce merchants globally. WooCommerce is an open-source, completely customizable platform while Shopify with close to 15% of total eCommerce merchant base is a hosted eCommerce solution. As an open-source, WooCommerce is quite popular with businesses that have the bandwidth to code and build their own solutions but the Shopify ecosystem comprises of many small and medium merchants.


#PlatformeCommerce companiesMarket Share
1 WooCommerce Checkout 2,634,999 23.39%
2 Shopify 2,614,998 23.22%
3 Wix Stores 1,316,131 11.69%
4 Squarespace 955,349 8.48%
5 Ecwid 689,695 6.12%
6 OpenCart 333,717 2.96%
7 PrestaShop 251,047 2.23%
8 Magento 149,203 1.32%
9 Weebly eCommerce 120,725 1.07%
10 Zen Cart 74,047 0.66%

The top 10 eCommerce platforms together have an installed base of 81% of global eCommerce merchants
There are at least 146 eCommerce platform offering shopping cart and related software solutions globally
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The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

State of the US Direct-to-Consumer Subscriptions Industry 2022


Global eCommerce market size

Global eCommerce market size


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WooComemrce Market Share in 2022 | eCommerce Platforms Market Share

More than 55% of WooCommerce's installed base is in the United States.WooCommerce is also quite popular in Australia with an installed base of more than 25%.


#CountryeCommerce companiesMarket Share
1 United States of America 1,449,666 55.02%
2 United Kingdom 151,050 5.73%
3 Australia 77,364 2.94%
4 India 68,603 2.60%
5 Russia 64,853 2.46%
6 Italy 62,974 2.39%
7 Iran 47,429 1.80%
8 Canada 41,640 1.58%
9 Netherlands 39,260 1.49%
10 Brazil 39,172 1.49%

WooCommerce has 23% market share of eCommerce merchants globally
There are 2,634,999 merchants using WooCommerce Checkout globally
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Shopify Market Share in 2022 | eCommerce Platforms Market Share

Shopify is a subscription based SaaS platform suitable for small and medium sized ecommerce businesses who prefer to have a plug and play soluton to host and manage their online stores. More than 79% of Shopify's installed base is in the United States which hosts 60% of all eCommerce businesses globally. Shopify is also a popular platform in Australia with more than 27% of Australian eCommerce sites based on it


#CountryeCommerce companiesMarket Share
1 United States of America 1,950,565 79.19%
2 United Kingdom 120,263 4.88%
3 Australia 79,486 3.23%
4 India 68,532 2.78%
5 Russia 61,810 2.51%
6 Italy 52,654 2.14%
7 Iran 43,338 1.76%
8 Canada 35,932 1.46%
9 Netherlands 25,450 1.03%
10 Brazil 25,233 1.02%

Shopify has 23% market share of eCommerce merchants globally
There are 2,619,994 merchants using Shopify globally
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Wix Market Share in 2022 | eCommerce Platforms Market Share

Wix offers simple website building tools enabing a drag and drop interface. As an extension of this, Wix also offers plug and play eCommerce hosting solutions with a Shopify-like app store that provides an array of tools to customise an eCommerce website. 78% of WIx installed base is in the US.


#CountryeCommerce companiesMarket Share
1 United States of America 914,233 77.57%
2 United Kingdom 79,420 6.74%
3 Brazil 40,862 3.47%
4 Australia 29,557 2.51%
5 France 25,546 2.17%
6 Canada 21,531 1.83%
7 Germany 21,127 1.79%
8 Russia 17,718 1.50%
9 Japan 16,217 1.38%
10 Italy 12,386 1.05%

Wix has 12% market share of eCommerce merchants globally
There are 1,316,131 merchants using Wix globallys

Squarespace Market Share in 2022 | eCommerce Platforms Market Share

Squarespace is an all-in-one website building and ecommerce platform. In Q1 2022, Squarespace's eCommerce revenue was USD 63.8M and grew 36% YOY


#CountryeCommerce companiesMarket Share
1 United States of America 741,742 81.22%
2 United Kingdom 56,321 6.17%
3 Australia 38,505 4.22%
4 Canada 32,972 3.61%
5 Germany 7,898 0.86%
6 New Zealand 7,770 0.85%
7 Netherlands 4,627 0.51%
8 France 4,050 0.44%
9 Sweden 4,016 0.44%
10 Spain 4,011 0.42%

Squarespace has 8% market share of eCommerce merchants globally
There are 955,349 merchants using Squarespace globally

Ecwid Market Share in 2022 | eCommerce Platforms Market Share

Ecwid is a software as a service eCommerce platform provider with base in Russia but owned by Canadian point-of-sale payment and software solutions provider, Lightspeed. Ecwid is quite popular in Europe with 23% of German eCommerce sites hosted . In 2021, Ecwid posted a revenue of USD 20M


#CountryeCommerce companiesMarket Share
1 United States of America 324,098 46.99%
2 United Kingdom 78,334 11.36%
3 Germany 67,797 9.83%
4 Italy 51,406 7.45%
5 France 44,987 6.52%
6 Australia 20,684 3.00%
7 Netherlands 19,655 2.85%
8 Brazil 13,593 1.97%
9 Spain 13,241 1.92%
10 Canada 8,177 1.19%

Ecwid has 6% market share of eCommerce merchants globally
There are 689,695 merchants using Ecwid globally

Opencart Market Share in 2022 | eCommerce Platforms Market Share

Opencart is the second most popular eCommerce platform in Russia and Ukraine after WooCommerce with 26% of all Russian eCommerce sites using Opencart.


#CountryeCommerce companiesMarket Share
1 United States of America 134,276 40.24%
2 Russia 56,216 16.85%
3 Ukraine 18,127 5.43%
4 United Kingdom 11,861 3.55%
5 Brazil 9,413 2.82%
6 Germany 8,103 2.43%
7 Turkey 6,965 2.09%
8 India 5,765 1.73%
9 Greece 5,678 1.70%
10 Romania 5,330 1.60%

OpenCart has 3% market share of eCommerce merchants globally
There are 333,717 merchants using OpenCart globally

Prestashop Market Share in 2022 | eCommerce Platforms Market Share

PrestaShop is an open source eCommerce platform published under the Open Software License whose significant base is in Europe.


#CountryeCommerce companiesMarket Share
1 United States of America 65,805 26.21%
2 France 38,360 15.28%
3 Spain 25,976 10.35%
4 Italy 17,404 6.93%
5 Poland 16,910 6.74%
6 Czech Republic 5,886 2.34%
7 Germany 5,574 2.22%
8 Oman 4,705 1.87%
9 Romania 4,524 1.80%
10 United Kingdom 4,234 1.69%

PrestaShop has 2% market share of eCommerce merchants globally
There are 251,047 merchants using PrestaShop globally

Magento Market Share in 2022 | eCommerce Platforms Market Share

Magento is a popular e-commerce platform globally that was acquired by Adobe in May 2018. The platform is preferred by enterprises in the higher GMV ranges and is popular in the US as well as Europe. Magento used to be the second-largest platform in 2017 but has since lost its market share significantly. Magento generated USD 47M in revenue in 2022.


#CountryeCommerce companiesMarket Share
1 United States of America 55,915 37.48%
2 United Kingdom 12,229 8.20%
3 Germany 9,762 6.54%
4 Netherlands 9,400 6.30%
5 Brazil 5,817 3.90%
6 Italy 5,703 3.82%
7 France 4,573 3.06%
8 Australia 4,432 2.97%
9 Spain 3,295 2.21%
10 Canada 2,649 1.78%

Magento has 1% market share of eCommerce merchants globally
There are 149,203 merchants using Magento globally

Weebly Market Share in 2022 | eCommerce Platforms Market Share

Weebly is a consumer service that lets people create a website, a blog, or an online store. It brings the ease of drag and drop website creation to product merchandising. It has a 1% market share of eCommerce merchants globally.


#CountryeCommerce companiesMarket Share
1 United States of America 98,113 81.27%
2 United Kingdom 5,462 4.52%
3 Canada 4,099 03.40%
4 Australia 3,511 2.91%
5 New Zealand 899 0.74%
6 Switzerland 810 0.67%
7 Netherlands 783 0.65%
8 Germany 549 0.45%
9 Italy 492 0.41%
10 France 417 0.35%

Weebly eCommerce has 1% market share of eCommerce merchants globally
There are 120,725 merchants using Weebly eCommerce globally

Zen Cart Market Share in 2022 | eCommerce Platforms Market Share

Zen Cart is an open-source shopping cart add-on that turns an existing website or blog into an e-commerce platform. It has a 0.6% market share of eCommerce merchants globally.


#CountryeCommerce companiesMarket Share
1 United States of America 98,113 81.27%
2 United Kingdom 5,462 4.52%
3 Canada 4,099 3.40%
4 Australia 3,511 2.91%
5 New Zealand 899 0.74%
6 Switzerland 810 0.67%
7 Netherlands 783 0.65%
8 Germany 549 0.45%
9 Italy 492 0.41%
10 France 417 0.35%

Zen Cart has 0.6% market share of eCommerce merchants globally
There are 74,047 merchants using Zen Cart globally
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