eCommerce Market Share By Revenue in 2022

Updated as of May 10, 2022


PipeCandy gives you the list of top 10 countries in each revenue range


eCommerce Market Share - By Revenue

The global eCommerce market has a long tail in terms of revenue. While around 1% of eCommerce companies globally (excluding China) have more than $50M revenue, approximately 97% have a revenue of less than $5M. With 47%, the US leads the eCommerce market in terms of aggregate GMV, followed by the United Kingdom. Fashion and Apparel account for 32%, the largest share of the total GMV.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 1,353,074 87.06%
2 $1M - $5M 162,691 10.47%
3 $5M - $10M 12,690 0.82%
4 $10M - $25M 6,299 0.41%
5 $25M - $50M 4,699 0.30%
6 $50M - $100M 3,226 0.21%
7 $100M + 3,005 0.19%

There are 11.2 million eCommerce companies globally in 2022
There were more than 6.8 million eCommerce companies globally in 2021
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eCommerce Market Share - By Revenue in the United States

The United States eCommerce market grew by around 14% in 2021 y-o-y. The country has a long tail in terms of revenue. While 90% of companies have sales of less than $1M, below 1% account for more than $50M in revenue. With 45% share, the Sporting and Outdoor category account for the largest share of revenue, followed by Fashion and Apparel.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 651,331 90.03%
2 $1M - $5M 52,700 7.28%
3 $5M - $10M 6,553 0.91%
4 $10M - $25M 2,835 0.39%
5 $25M - $50M 2,545 0.35%
6 $50M - $100M 1,393 0.19%
7 $100M + 1,399 0.19%

The United States has 60% market share of eCommerce companies globally (excluding China).
There are 6.8 million eCommerce companies in the United States
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eCommerce Market Share - By Revenue in the United Kingdom

In terms of revenue, the United Kingdom with a 10% share has the second-largest eCommerce market in the world. It leads in Europe both in terms of revenue and the number of eCommerce companies. The year 2021 saw eCommerce sales grow by 20% y-o-y. It is likely to grow at a CAGR of 3% from 2021-to 2025.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 78,165 80.84%
2 $1M - $5M 15,674 16.21%
3 $5M - $10M 829 0.86%
4 $10M - $25M 479 0.50%
5 $25M - $50M 340 0.35%
6 $50M - $100M 348 0.36%
7 $100M + 342 0.35%

The United Kingdom has 5% market share of eCommerce companies globally (excluding China)
There are 617,985 eCommerce companies in the United Kingdom
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eCommerce Market Share - By Revenue in Germany

With 9% share, Germany is the third-largest eCommerce market globally and the second largest in Europe. The B2C eCommerce sales is 17% of country's retail sales. In 2020, the B2C eCommerce market grew by 20% y-o-y. The eCommerce market is likely to grow at a CAGR of 5% between 2021-2025.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 57,775 79.19%
2 $1M - $5M 12,217 16.75%
3 $5M - $10M 1,013 1.39%
4 $10M - $25M 588 0.81%
5 $25M - $50M 371 0.51%
6 $50M - $100M 336 0.46%
7 $100M + 298 0.41%

Germany has 3% market share of eCommerce companies globally (excluding China)
There are 330,935 eCommerce companies in Germany

eCommerce Market Share - By Revenue in Brazil

Brazil is the largest eCommerce market in Latin America and accounts for 77% of all eCommerce businesses and 82% of all GMV in LATAM . In 2020, Brazilian eCommerce was $51B in aggregate GMV. The Brazilian eCommerce market is expected to grow by 30% between 2020 and 2024.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 46,868 84.82%
2 $1M - $5M 7,480 13.54%
3 $5M - $10M 311 0.56%
4 $10M - $25M 118 0.21%
5 $25M - $50M 85 0.15%
6 $50M - $100M 71 0.13%
7 $100M + 122 0.22%
8 Unknown 265 0.48%

Brazil has 3% market share of eCommerce companies globally (excluding China)
There are 309,367 eCommerce companies in Brazil

eCommerce Market Share - By Revenue in Australia

The Australian eCommerce generated $62.3 billion in sales in 2021 with a y-o-y growth of 23.4%. Australia hosts 2.6% of all eCommerce merchants globally and 31% of all APAC eCommerce businesses. Around 84% of Australia's eCommerce businesses generate less than $1M in annual GMV


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 38,642 84.82%
2 $1M - $5M 6,159 13.54%
3 $5M - $10M 434 0.56%
4 $10M - $25M 276 0.21%
5 $25M - $50M 186 0.15%
6 $50M - $100M 153 0.13%
7 $100M + 136 0.22%

Australia has 2.6% market share of eCommerce companies globally (excluding China)
There are 294,661 eCommerce companies in Australia

eCommerce Market Share - By Revenues in France

France has one of the largest eCommerce markets in Europe with B2C physical goods of $57.8B. The eCommerce market accounts for 14% of France's total retail market. The country has a mature eCommerce market with 91% of the population actively using the internet. The market is likely to grow at a CAGR of 5% during 2021-2025.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 34,708 83.25%
2 $1M - $5M 5,927 14.22%
3 $5M - $10M 340 0.82%
4 $10M - $25M 182 0.44%
5 $25M - $50M 122 0.29%
6 $50M - $100M 104 0.25%
7 $100M + 190 0.46%

France has 2% market share of eCommerce companies globally (excluding China)
There are 231,162 eCommerce companies in France

eCommerce Market Share - By Revenue in Russia

Online sales in Russia account for 12% of the retail sales. Russia's online retail market expanded by more than 40% y-o-y in 2021. More than 83% of the eCommerce companies in Russia have web sales of less than $1M, while less than 1% of companies have a share of more than $50M. The Russian eCommerce market is likely to grow at a CAGR of 5% between 2021-2025.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 40,667 83.97%
2 $1M - $5M 6,865 14.17%
3 $5M - $10M 302 0.62%
4 $10M - $25M 137 0.28%
5 $25M - $50M 84 0.17%
6 $50M - $100M 63 0.13%
7 $100M + 53 0.11%

Russia has 2% market share of eCommerce companies globally (excluding China)
There are 217,807 eCommerce companies in Russia

eCommerce Market Share - By Revenue in Canada

With a 5% share in aggregate GMV, Canada has the fourth largest eCommerce market in the world. Canada has a well-developed eCommerce market. Around 59% of Canadian shoppers use credit cards when shopping online. Ewallets are steadily increasing and are estimated to account for 27% of online payments by 2025. Canada's eCommerce market is likely to grow at a CAGR of 6% between 2021-2025.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 32,146 81.88%
2 $1M - $5M 5,639 14.36%
3 $5M - $10M 448 1.14%
4 $10M - $25M 299 0.76%
5 $25M - $50M 201 0.51%
6 $50M - $100M 175 0.45%
7 $100M + 164 0.42%

Canada has 2% market share of eCommerce companies globally (excluding China)
There are 2,16,198 eCommerce companies in Canada

eCommerce Market Share - By Revenue in Italy

eCommerce in Italy accounts for 22% of GDP. Around 76% of the individuals access the internet at least once a week (including every day). 49% of internet users shop online. Italy's eCommerce market is likely to grow at a CAGR of 6% between 2021-2025. Around 83% of eCommerce companies in Italy have web sales of less than $1M.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 32,127 83.09%
2 $1M - $5M 5,694 14.73%
3 $5M - $10M 283 0.73%
4 $10M - $25M 141 0.36%
5 $25M - $50M 93 0.24%
6 $50M - $100M 73 0.19%
7 $100M + 59 0.15%

Italy has 2% market share of eCommerce companies globally (excluding China)
There are 206,726 eCommerce companies in Italy

eCommerce Market Share - By Revenues in the Netherlands

The Netherlands has a lucrative eCommerce market with one of the largest online spenders in the EU. More than 97% of the households have internet access and 87% of the individuals make online purchases. While more than 84% of eCommerce companies have a GMV of less than $1M, below 1% of companies have a web sales of more than $50M.


#Web Sales RangeeCommerce companiesMarket Share
1 Under $1M 31,528 84.37%
2 $1M - $5M 4,984 13.34%
3 $5M - $10M 280 0.75%
4 $10M - $25M 153 0.41%
5 $25M - $50M 98 0.26%
6 $50M - $100M 79 0.21%
7 $100M + 65 0.17%

The Netherlands has 1.4% market share of eCommerce companies globally (excluding China)
There are 1,65,926 eCommerce companies in the Netherlands
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