eCommerce Market Share By Revenue in 2022

The global eCommerce market has a long tail in terms of revenue. While around 1% of eCommerce companies globally (excluding China) have more than $50M revenue, approximately 97% have a revenue of less than $5M. With 47%, the US leads the eCommerce market in terms of aggregate GMV, followed by the United Kingdom. Fashion and Apparel account for 32%, the largest share of the total GMV.

The United States eCommerce market grew by around 14% in 2021 y-o-y. The country has a long tail in terms of revenue. While 90% of companies have sales of less than $1M, below 1% account for more than $50M in revenue. With 45% share, the Sporting and Outdoor category account for the largest share of revenue, followed by Fashion and Apparel.

In terms of revenue, the United Kingdom with a 10% share has the second-largest eCommerce market in the world. It leads in Europe both in terms of revenue and the number of eCommerce companies. The year 2021 saw eCommerce sales grow by 20% y-o-y. It is likely to grow at a CAGR of 3% from 2021-to 2025.

With 9% share, Germany is the third-largest eCommerce market globally and the second largest in Europe. The B2C eCommerce sales is 17% of country's retail sales. In 2020, the B2C eCommerce market grew by 20% y-o-y. The eCommerce market is likely to grow at a CAGR of 5% between 2021-2025.

Brazil is the largest eCommerce market in Latin America and accounts for 77% of all eCommerce businesses and 82% of all GMV in LATAM . In 2020, Brazilian eCommerce was $51B in aggregate GMV. The Brazilian eCommerce market is expected to grow by 30% between 2020 and 2024.

The Australian eCommerce generated $62.3 billion in sales in 2021 with a y-o-y growth of 23.4%. Australia hosts 2.6% of all eCommerce merchants globally and 31% of all APAC eCommerce businesses. Around 84% of Australia's eCommerce businesses generate less than $1M in annual GMV

France has one of the largest eCommerce markets in Europe with B2C physical goods of $57.8B. The eCommerce market accounts for 14% of France's total retail market. The country has a mature eCommerce market with 91% of the population actively using the internet. The market is likely to grow at a CAGR of 5% during 2021-2025.

Online sales in Russia account for 12% of the retail sales. Russia's online retail market expanded by more than 40% y-o-y in 2021. More than 83% of the eCommerce companies in Russia have web sales of less than $1M, while less than 1% of companies have a share of more than $50M. The Russian eCommerce market is likely to grow at a CAGR of 5% between 2021-2025.

With a 5% share in aggregate GMV, Canada has the fourth largest eCommerce market in the world. Canada has a well-developed eCommerce market. Around 59% of Canadian shoppers use credit cards when shopping online. Ewallets are steadily increasing and are estimated to account for 27% of online payments by 2025. Canada's eCommerce market is likely to grow at a CAGR of 6% between 2021-2025.

eCommerce in Italy accounts for 22% of GDP. Around 76% of the individuals access the internet at least once a week (including every day). 49% of internet users shop online. Italy's eCommerce market is likely to grow at a CAGR of 6% between 2021-2025. Around 83% of eCommerce companies in Italy have web sales of less than $1M.

The Netherlands has a lucrative eCommerce market with one of the largest online spenders in the EU. More than 97% of the households have internet access and 87% of the individuals make online purchases. While more than 84% of eCommerce companies have a GMV of less than $1M, below 1% of companies have a web sales of more than $50M.