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The State of eCommerce - Pre & Post Pandemic (2022)

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What has the pandemic done to eCommerce? Find winners and whiners among Retailers, Marketplaces, Brands and product categories, in this comprehensive study

The unprecedented surge in eCommerce sales during the pandemic readjusted to pre-pandemic levels, with the relaxation of restrictions and the reopening of physical stores.

The declining trend is evident in the data of web traffic to eCommerce and Direct-to-Consumer (DTC) sites in the US; in-store sales increased during this time.

Digital prices have been increasing, Consumer sentiment declining and Visa Spending Momentum breached the 100-point mark.

During the pandemic, brands were the most resilient compared to online retailers and marketplaces.

By 2022, customers again started returning to the harsh realities of wage increases not keeping pace with high prices and inflation.


Pipecandy takes complex sets of data, translate them into digestible and relevant POVs, and offer simple frameworks to help me think about our business challenges and opportunities. Their reports are a required reading for D2C & eCommerce executives.

Chip Overstreet

Chip Overstreet

CEO, Spiceology