Updated as of Jul 10, 2022
Health and Fitness Market Share
Total Active Health and Fitness Store
With growing awareness, the health and fitness industry is witnessing new heights across the globe. Partly fueled by the 'influencer era', this growth provides a window opportunity for new entrants in the field looking for a foothold.
•500K-1M | 0.51% |
•<1M | 74.9% |
•1M-5M | 21.03% |
•5M-10M | 1.31% |
•10M-25M | 1.66% |
•25M-50M | 0.2% |
•50M-100M | 0.18% |
•100M-250M | 0.12% |
•250M-500M | 0.06% |
•1B-5B | 0.03% |
•<1K | 11.8% |
•1K-10K | 47.3% |
•10K-25K | 15.87% |
•25K-100K | 14.77% |
•100K-500K | 7.32% |
•>500K | 2.93% |
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•Africa | 0.16% |
•Latin America | 0.63% |
•North America | 84.74% |
•Asia Pacific | 5.59% |
•Australia | 0.23% |
•Europe | 8.65% |
•United States of America | 79.8% |
•United Kingdom | 7.07% |
•Canada | 4.91% |
•Japan | 2.07% |
•Australia | 1.46% |
•India | 1.37% |
•Colombia | 0.56% |
•Ireland | 0.41% |
•Germany | 0.23% |
•New Zealand | 0.19% |
•France | 0.19% |
•Pakistan | 0.25% |
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An estimated 74.90% of Health and Fitness companies earned less than a million dollars in web sales. 21.03% of the companies pulled in $1M-5M, 1.31% earned $5M-$10M. The percentage of companies earning in excess of a billion USD was found to be only 0.06%.
The United States was found to be the most health-conscious of all regions with 78.20% of the companies falling within its borders. The United Kingdom trailed a distant second with 7.07% of the market share. Canada, Japan, and Australia filled in the rest of the top five with 4.91%, 2.07%, and 1.46% of the stores accounted for.
When seen under a broader lens, North America tops the chart with 84.74% of the total companies, followed by Europe at 8.65%.
Only an estimated 2.93% of the companies witness more than 500K visits per month. Over half (59.10%) of the Health and Fitness stores pulled in less than 10,000 unique visitors on a monthly basis.
The future looks bright for the Health and Fitness industry with a growing interest in fitness among the younger generation. Key regions like the Asia Pacific region and Latin America are primed for an explosion in growth as the social-media-fueled fitness craze continues to skyrocket the fitness industry to new heights.