Classify retail & e-commerce leads by the technologies they use: E-commerce Platform Tech, Web Engagement & Analytics Tech, Ad Tech, Personalization Tech, Shipping API tech.
Presence or absence of a feature tells you a lot about the e-commerce leads that you are pursuing. Track presence of faceted search, collaborative filtering & many such features.
Find which e-commerce company ships the same day and which one does cross-border shipping. Find out which carriers they work with.
Find out which e-commerce company is selling what kind of SKUs and estimate what volume they'd be shipping every month