Analysis of Magento Market Share - 2021

Updated as of Nov 10, 2022

Magento Market Share


Total Active Magento stores


With a user base of 154,309 active sites, Magento is one of the top eCommerce platforms. Experts project that Magento market share would reach $224 billion by the beginning of 2021.

Magento Market Share By Web Sales

<500K 27.1%
500K-1M 37.4%
1M-10M 29.7%
10M-50M 4.6%
50M-100M 0.8%
>100M 0.3%

Magento Market Share By Web Traffic

<1K 81.03%
1K-10K 12.5%
10K-25K 3.41%
25K-100K 2.27%
100K-500K 0.69%
>500K 0.11%

Trusted by world's leading eCommerce enablers to research eCommerce companies and reach out to them

Start a risk-free trial with $100 free credits, right away

Magento Market Share By Region

Africa 0.49%
APAC 5.08%
EU 31.03%
Latam 5.08%
North America 43.65%
Others 14.67%

Magento Market Share By Country

Brazil 3.94%
Germany 6.96%
Netherlands 5.99%
United Kingdom 8.24%
United States of America 42.17%
Others 32.7%


Our reports prove our credentials.

Download & unlock the insights

USA eCommerce market size

USA eCommerce market size

Total addressable market size report

D2C market size

D2C market size

COVID-19 Impact on D2C Brands USA

Subscription market size

Subscription market size

US subscription eCommerce market report

View more Reports

Detailed Analysis and Insights On Magento Market Share

Magento eCommerce Market Share By Web Sales

We estimate that 0.3% of eCommerce websites powered by Magento brought in more than $100 Million in sales. This number grows to 0.8% when accounting for websites pulling between $50M and $100M in sales.

A majority of Magento stores fall between the high six-figure and low seven-figure range with 37.4% reporting $500K-$1M in web sales and 24% pulling in $1M-$5M respectively. The aggregate GMV of magento stores belonging to this range was found to be $1945.7M.

The total aggregate GMV for all Magento-powered eCommerce websites was found to be $225B.

Magento Market Share By Region

North America tops the chart with 43.65% of the total companies, followed by the European Union at 31.03% companies.

When segregated along geographical lines, the United States accounts for 42.17% of Magento’s installed base. Following far behind is the United Kingdom which makes up for the 8.24% of the eCommerce companies accounted for. The top five rounds up with Germany, Netherlands, and Brazil at 6.96%, 5.99%, and 3.94% respectively.

Magento Market Share by Traffic

Only 0.11% of eCommerce companies powered by Magento receive greater than 500,000 visits a month. An overwhelming majority of the eCommerce companies that use Magento (93.53%) receive less than 10,000 visits per month.

Magento’s Future

Magento has a tough climb against Shopify on one hand and the momentum of head-less eCommerce on the other hand (which is spearheaded by BigCommerce). The future of Magento lies in how well it retains mid-market and enterprise eCommerce companies, most of whom start small with Shopify and graduate to Shopify Plus.

Still on the fence? Talks with us and find out why PipeCandy is the perfect fit for you.