Analysis of Magento Market Share - 2021
Updated as of Jul 10, 2022
Magento Market Share
$225B
Total Active Magento stores
154,309
With a user base of 154,309 active sites, Magento is one of the top eCommerce platforms. Experts project that Magento market share would reach $224 billion by the beginning of 2021.
Magento Market Share By Web Sales
| •<500K | 27.1% |
| •500K-1M | 37.4% |
| •1M-10M | 29.7% |
| •10M-50M | 4.6% |
| •50M-100M | 0.8% |
| •>100M | 0.3% |
Magento Market Share By Web Traffic
| •<1K | 81.03% |
| •1K-10K | 12.5% |
| •10K-25K | 3.41% |
| •25K-100K | 2.27% |
| •100K-500K | 0.69% |
| •>500K | 0.11% |
Trusted by world's leading eCommerce enablers to research eCommerce companies and reach out to them
Start a risk-free trial with $100 free credits, right away
Magento Market Share By Region
| •Africa | 0.49% |
| •APAC | 5.08% |
| •EU | 31.03% |
| •Latam | 5.08% |
| •North America | 43.65% |
| •Others | 14.67% |
Magento Market Share By Country
| •Brazil | 3.94% |
| •Germany | 6.96% |
| •Netherlands | 5.99% |
| •United Kingdom | 8.24% |
| •United States of America | 42.17% |
| •Others | 32.7% |
Researcher
Our reports prove our credentials.
Download & unlock the insights
USA eCommerce market size
Total addressable market size report
D2C market size
COVID-19 Impact on D2C Brands USA
Subscription market size
US subscription eCommerce market report
Top Brands Using Magento
Other Related Ecommerce Market Share Pages
Popular Companies Using Magento
Detailed Analysis and Insights On Magento Market Share
Magento eCommerce Market Share By Web Sales
We estimate that 0.3% of eCommerce websites powered by Magento brought in more than $100 Million in sales. This number grows to 0.8% when accounting for websites pulling between $50M and $100M in sales.
A majority of Magento stores fall between the high six-figure and low seven-figure range with 37.4% reporting $500K-$1M in web sales and 24% pulling in $1M-$5M respectively. The aggregate GMV of magento stores belonging to this range was found to be $1945.7M.
The total aggregate GMV for all Magento-powered eCommerce websites was found to be $225B.
Magento Market Share By Region
North America tops the chart with 43.65% of the total companies, followed by the European Union at 31.03% companies.
When segregated along geographical lines, the United States accounts for 42.17% of Magento's installed base. Following far behind is the United Kingdom which makes up for the 8.24% of the eCommerce companies accounted for. The top five rounds up with Germany, Netherlands, and Brazil at 6.96%, 5.99%, and 3.94% respectively.
Magento Market Share by Traffic
Only 0.11% of eCommerce companies powered by Magento receive greater than 500,000 visits a month. An overwhelming majority of the eCommerce companies that use Magento (93.53%) receive less than 10,000 visits per month.
Magento's Future
Magento has a tough climb against Shopify on one hand and the momentum of head-less eCommerce on the other hand (which is spearheaded by BigCommerce). The future of Magento lies in how well it retains mid-market and enterprise eCommerce companies, most of whom start small with Shopify and graduate to Shopify Plus.
