Is PipeCandy’s Predictive Lead Scoring relevant for our business?
If you are a business that relies heavily on inbound leads or if you have bought contact data from a traditional data provider, you can be efficient at qualifying your leads and improve your account based marketing campaigns’ precision, using Predictive Lead Scoring.
PipeCandy integrates with your Salesforce account or draws up your leads data through a CSV and runs predictive models on your data set and enriches it with ‘industry specific’ nuances that it discovers.
So your lead list will be much more rich in insights & your campaigns can get that much more targeted. Our customers have seen 5X lift in campaign performances through PipeCandy’s predictive lead scoring platform.