Germany: B2C eCommerce Market Size
Harshinii Rammesh, May 14, 2019
Which product trends and fads should a merchandiser care about? The answer is unique to each retailer. PipeCandy discovers new product trends (example: popup sockets for mobile phones) by crawling multiple online sources including early adopter websites, customs data of consignments, social buzz etc.
We help merchandisers score and separate fads from the product trends they should not miss out on.
PipeCandy tracks all ‘Direct to consumer’ brands and the buzz they generate in channels like Instagram. Using artificial intelligence technologies, we categorize brands, estimate their web sales and discover the ones that are likely to break out.
We inform retailers about the brands that should be on their aisles based on the signals we catch through our AI algorithms.
Using PipeCandy’s own data-sets of in-stock products across competing retailers and influencer endorsements, and computer vision partnerships, PipeCandy analyzes color trends in specific regions that serve as a key input to assortment planners in deciding stock levels at specific stores across the country.
Fashion retailers avoid markdowns and stockouts by capturing regional trends quickly, using PipeCandy’s trend analyses.