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Germany eCommerce Market Size Report

Our report helps you answer the questions you have on Germany’s eCommerce market share with a whole lot of data – web sales, product category, shopping cart, and traffic!

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Germany eCommerce Market Share Report

Here's a sneak peek at what our report on the German eCommerce market covers!

  1. Germany: Market Size and TAM

  2. Traffic Share to Germany Retail websites

  3. Cross-border purchases

  4. Demographics, Purchasing Behavior & AOV


The leading product categories in Germany are Consumer Electronics (27%) and Apparel & Fashion (25%) which collectively account for about 52% of the B2C ecommerce market.

87% of all ecommerce companies in Germany are either emerging companies or, retail companies that are yet to become sophisticated in their e-commerce initiatives.

Magento leads as the most preferred platform, followed by Homegrown carts and Shopware while Shopify, surprisingly, comes in at a distant sixth.

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The German retail market was worth an estimated 471 Billion Euros in 2018, of which B2C e-commerce accounted for about 13.8% or 65 Billion Euros.

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World-class companies use PipeCandy to track the global e-Commerce landscape.

Transportation Insights
Clear Banc
Visible SCM
Interested in identifying eCommerce companies?

Interested in identifying eCommerce companies?

Our datasets on eCommerce companies helped put out this research report. Get in touch with us if you’d want access to the financials, SKUs, shipping volume for nutraceutical brands.