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Impact of Covid-19 on US D2C Brands

The only detailed report on the impact of COVID on US D2C brands.
We have analyzed 1000+ US D2C brands to comprehend the effects of COVID in the D2C landscape.

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Impact of COVID on US D2C Brands

What do you find in this report?

  1. Category-wise traffic comparison of visit stats during April 2020 with a peak of 2019.

  2. Paid acquisition stats comparison.

  3. Projection of visits for April 2020 based on 2019 trends and a measure of the deviation of the actuals from the forecasts.


Only 24% of the brands that we tracked, went past their peak monthly visits that they scaled in 2019.

Traffic for one in three brands fell from the peak of 2019 over 50%.

80% of the top 10 brands (in terms of paid traffic growth) are venture-funded and each one of them had over a 1000% increase in paid traffic in April 2020 when compared to 2019.

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World-class companies use PipeCandy to track the global e-Commerce landscape.

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Interested in identifying Direct to consumer brands?

Interested in identifying Direct to consumer brands?

Our datasets on the Direct to consumer industry helped put out this research report. Get in touch with us if you’d want access to their financials, SKUs, shipping volume, etc.