The Different Playbooks of Direct-to-Consumer brands

In this report, we take a look at the different paths D2C brands take to scale, and truly be Direct-to-Consumer. We account for different categories, acquisitions (roll-ups) and capital.

Download Now

The Different Playbooks of Direct-to-Consumer brands

Here's a sneak peek at what our report covers!


  1. A brand's purpose anchored around one product category

  2. A brand's purpose anchored around multiple product categories

  3. A brand's purpose anchored around aggregation of other brands

  4. Access to capital how it impacts D2C playbooks

Highlights


The D2C movement is in an interesting stage of evolution. There was a lot of capital, M&A and a sense of despondency among the investment community about the increasing CAC and capital costs.

‘Direct to consumer’ brands’ biggest assets are not their product or the celebrities roped in. Their asset is their ability to anchor the purpose of their existence in the minds of the shoppers.

The ability to stay bootstrapped/independent is also function of identifying categories where there is a large spend, there are incumbents that have no brand affinity and there is a room for a capital efficient branded play.


Quotes Icon

There are about 500 startups in the Direct-to-consumer space that have raised $4B in funding collectively. This is one of the most, if not the most talked about industry that’s growing in eCommerce!

Download Now

World-class companies use PipeCandy to track the global e-Commerce landscape.

DHL
Rakuten
Payoneer
Avalara
Transportation Insights
Kissmetrics
Clear Banc
Narvar
Omniscien
Feedvisor
Packlink
Visible SCM
Interested in identifying Direct to consumer brands?

Interested in identifying Direct to consumer brands?

Our datasets on the Direct to consumer industry helped put out this research report. Get in touch with us if you’d want access to their financials, SKUs, shipping volume, etc.