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The State of the Direct-to-Consumer Industry

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The direct-to-consumer sector as we see today is far different from what it started off as about a decade ago.

This report dissects all that we’re seeing about the DTC space today, and provides you with data-driven research insight such as


Around 95% of all eCommerce businesses in the US have a gross merchandise value (GMV) of less than USD 1M, and more than 70% of the DTC eCommerce businesses in the US have a GMV between USD 1M and USD 5M.

Over 75% of the DTC brands in the US today fall in one of the three categories – Fashion and Apparel, Home and Garden, and Food and Beverage.

More than 60% of the DTC companies did not have a budget for Google Ads in the last 12 months.

About 47% of SMB and mid-market DTC businesses have product presence via physical stores.

The United States Postal Service is the backbone for small and mid-market business product logistics, with up to 70% of businesses with less than USD 5M still relying on the federal mail service for parcel delivery. USPS and FedEx meanwhile have better market shares among enterprise businesses.

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Pipecandy takes complex sets of data, translate them into digestible and relevant POVs, and offer simple frameworks to help me think about our business challenges and opportunities. Their reports are a required reading for D2C & eCommerce executives.

Chip Overstreet
Spiceology

Chip Overstreet

CEO, Spiceology