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Subscription box Market Study

Our research report analyzes the subscription box industry’s growth/decline and investment trends across different product categories.

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Subscription box Market Study

Here's a sneak peek at what our report on the subscription box market covers!

  1. How big is the Subscription commerce industry?

  2. Growth of the subscription box industry

  3. Category-wise growth and distribution

  4. Funding trends


The industry started taking off from 2010-11 (Dollar Shave Club, Birchbox, Ipsy) and companies continued to launch at a brisk pace until 2015.

Unlike eCommerce, where US’ might is questioned by China, in the case of subscription boxes, it’s the US that leads the pack.

The market is dominated by niche-products like coffee, tea, meal-kits, etc. and it accounts for close to 20% of the market.

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There’s been a buzz in the ‘subscription box’ industry ever since Unilever acquired Dollar Shave Club for $1B in 2016. Subscription commerce is a small trend within eCommerce and will remain niche.

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World-class companies use PipeCandy to track the global e-Commerce landscape.

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Interested in identifying subscription boxes?

Interested in identifying subscription boxes?

Our datasets on subscription boxes helped put out this research report. Get in touch with us if you’d want access to the financials, SKUs, shipping volume for subsription boxes.