Improving precision in omnichannel retail lead generation initiatives – Some examples
Selling cross-channel personalization tools for stores and eCommerce websites
PipeCandy improves your precision in prioritizing your retail leads by,
1Telling which company sells in how many channels and gives store counts.
2Tracking enterprise omnichannel technologies already in use.
3Predicting the likelihood of a retail lead switching to a new technology.
Selling inventory tech to omnichannel retailers
PipeCandy discovers the right omnichannel retail leads for omnichannel inventory tech vendors by,
1Finding if the retailer already uses an omnichannel solution for inventory management across channels.
2Assessing omni-channel maturity – based on whether the physical and online stores have real time inventory data.
3Measuring the scale of complexity based on SKUs, SKU count, transaction volume etc.
Selling shipping tools and services to omnichannel retailers
PipeCandy prioritizes the right omnichannel retail leads for shipping tools and services vendors by,
1Finding the shipping maturity of the eCommerce lead – based on automatic discovery of shipping policies.
2Assessing omni-channel maturity – based on measuring how seamless the customer experience is across channels.
3Estimating shipping volume for small parcels & discovering features like ‘Click to collect’/’Return to store’.
Business Insights on Omnichannel Retail Leads
Ecommerce Revenue Model
Revenue of Retail companies estimated as a range value (Ex: $10M – $15M). The web revenue estimates are based on industry benchmarks of conversion, Average Order Value etc.
Online Stats Model
Statistics of both web and mobile web engagement for retailers: Typical metrics include page views, unique visitors, visits by countries of origin of traffic, web vs. mobile web split etc.
Business Insights Model
PipeCandy discovers the business model of the retailers. Some examples: Marketplace vs. Independent Retailer, Fixed Price vs. Auction, Regional vs. Global reach.
Omni-channel Insights Model
Which channels does the retailer sell through? Mobile, Web, Offline Stores, Marketplaces, Wholesales portal etc. could be those channels. PipeCandy tracks them down for you.
Delivery Insights Model
Do they sell in the store or do they follow ‘Guide Shop’ model? Do they have their own warehouse or do they rely on fulfillment partners (custom model)? PipeCandy has these answers.
Target Insights Model
Find retail leads based on the SKUs they sell, Shopper Profiles, Product Assortment positioning (Premium vs. Mass-market).
Customer Engagement Insights Model
Find out if your retail leads have loyalty programs or membership initiatives, if such customer engagement strategies are relevant data points for your sales outreach.
Technology Insights Model
Classify Retail leads by the technologies they use: ERP Software, CRM Software, Inventory Management Software, Warehouse Management Software etc.
Feature Insights Model
Presence or absence of a feature in the ecommerce website of a retailer tells you a lot about the retail lead that you are pursuing. Track presence of faceted search, collaborative filtering & many such features.
Fulfillment Insights Model
Who is your retail lead shipping with and what are their shipping policies? What shipping APIs are they using already? Find out before you pitch your shipping tech or services.
Social media Insights Model
Which eCommerce companies and omnichannel retailers have a mature online presence and how many of them sell through such social channels? Find answers through our social media maturity model.
Need Insights that are not covered here? Tell us and we will build custom models for insights that you need for your sales initiatives.
Find insights about omnichannel retail leads in USA and across all other major markets!
Discover 100+ insights about for all the omnichannel retail companies.
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