Social commerce is the new battleground.

Gain unprecedented insights on eCommerce as it happens on Instagram, Snapchat & other platforms. Discover new brands, track competitor strategies and measure your impact on Instagram.

Track social-first brands and eCommerce companies. Invest, partner or acquire at the right time.

Track social-first brands and eCommerce companies. Invest, partner or acquire at the right time.

Instagram - The new eCommerce platform

The future of eCommerce and retail is long tail. Much of the long tail brands will thrive by building their businesses on social platforms. Actually, they already do.

While looking at the most popular Fashion eCommerce companies ranging from Nordstorm to Kylie Cosmetics, we can see that the latter, with just about 350k unique wesbite visits per month, has a whopping 16 Million followers on Instagram while the former has just 40k followers but almost 15 million unique website visits. This aligns with the consensus that established companies are slow to adapt to social media while the new blood is all too happy to focus only on Instagram and not their website.

Your cashcow business isn’t going to secure your future. Your investment in innovation will. PipeCandy helps you systematically track innovation & discover opportunities.

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Push your innovation agenda

PipeCandy backs you with the data you need to rally the troops within your organization. Track social-first companies & act on them before they displace you.


Our ‘Commerce Insights Framework’ comes with massive data and pre-built analytical models. We systematically answer your questions about eCommerce.


We build custom analytical models that provide you actionable insights on brands’ and eCommerce companies’ social strategy. Make decisions with no ambiguity.


Get market scoops, on auto-pilot, as PipeCandy builds a watch list for you on the companies that matter to you. Acting on intelligence is more important than gathering it.


Leverage 50+ years of the experience of our founding team in building and scaling rich data & workflow applications. Consider us your C-suite consultants for data.


Keep up with the innovation that's unleashed by social-first brands and eCommerce companies.

Keep up with the innovation that's unleashed by social-first brands and eCommerce companies.

PipeCandy’s custom analytics services help you find the right ways to stay ahead on the innovation curve.

PipeCandy Customers & Founding Team

DHL
Rakuten
Payoneer
Avalara
Transportation Insights
Kissmetrics
Clear Banc
Narvar
Omniscien
Feedvisor
Packlink
Visible SCM

Murali Vivekanandan

Co-Founder & Chief Executive Officer

20+ years of technology experience. Built companies that delivered analytics solutions for the likes of Siemens, Microsoft etc. Alumnus of Google, Cisco & Charles Schwab.

Shrikanth Jagannathan

Cofounder & Chief Data Scientist

20+ years of analytics and data science experience, building solutions for large retailers and consumer brands. Alumnus of Johns Hopkins & IIT.

Ashwin Ramasamy

Co-Founder & Chief Marketing Officer

15 years of product development & B2B marketing experience in startup & enterprise contexts. Built and exited a B2B marketplace. Alumnus of IIT.