Analysis Of UK Retail Ecommerce Market Share|2021 Statistics

Updated as of Nov 10, 2022


UK Ecommerce Market Share

$114B

Total Active UK Ecommerce Market Share

3,78,039

The eCommerce market of the United Kingdom is the largest in Europe. The UK’s retail eCommerce market is projected to reach $114 billion in 2021. In terms of number of companies, the UK ecommerce market is less than 10% of the US market but then generates 23% of the US market’s gross merchandising value (GMV) or online sales. The role of ecommerce is significant in the UK given that almost 30% of total retail sales is via the internet compared to just 13.6% in the United States.

With customers still vary of in-store shopping, opportunity is abound for retail ecommerce companies in UK looking to make their mark online.


UK eCommerce Market Share by Online Sales

<100K 49.61%
100K-500K 19.51%
500K-1M 14.12%
1M-5M 10.91%
5M-10M 2.93%
10M-25M 1.59%
25M-50M 0.76%
50M-100M 0.36%
100M+ 0.22%

UK eCommerce Market Share by Web Traffic

<1K 86.97%
1K-10K 11.64%
10K-25K 0.72%
25K-100K 0.47%
100K-500K 0.17%
>500K 0.03%

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Detailed Analysis and Statistics On UK Ecommerce Market Share

UK Ecommerce Market Share by Online Sales

We estimate that 0.22% of UK online shopping sites brought in more than $100 Million in sales. For websites earning between $50M and $100M in web sales, this number rises marginally to 0.36%.

Around half the companies (49.61%) reported less than $100K in web sales, followed by 33.63% falling in the $100K-$1M range. Over 16.76% of the companies brought in over one million in web sales.

UK Ecommerce Market Share by Traffic

Only 0.03% of the companies received greater than 500K visits a month, ranking in the 1-10,000 range. 86.97% of the companies received less than a thousand visitors on a monthly basis and 11.64% were found to be pulling in 1000-10,000.

UK Ecommerce Market Share by Product Category

When accounting for the category of the companies, fashion and apparel tops the chart accounting for 16.70% of the total number of companies followed by the grocery, good and home needs category at 14.70%. The third most popular type of store was found to be multicategory Retailers or marketplaces which make up 11.40% of the market share.

Some of the other popular categories are consumer electronics & appliances, specialty retailers, home & garden, Sporting, and Outdoor goods at 9.80%, 8.90%, 7%, and 6% respectively.

UK Ecommerce Market Trends – 2021 

The far-reaching impact of the COVID-19 virus continues to be a driving point for the industry moving forward.

With brick and mortar facing an uncertain future, an increasing number of small and mid-sized retailers are expected to take the plunge into online retail in 2021.While big players are most likely to generate more sales 

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