ZoomInfo Alternatives

Why PipeCandy is a better ZoomInfo alternative for e-commerce & retail leads.

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What makes PipeCandy a better alternative to ZoomInfo?
Let’s look at some facts.



PipeCandy tracks a million e-commerce companies

Unlike ZoomInfo which considers e-commerce as a category with retail, PipeCandy tracks e-commerce as a category of its own, covering information about over 500,000 small e-commerce companies.You won’t find such a big e-commerce lead list anywhere else. Period!


Classifications that are better than ZoomInfo

e-commerce isn’t one thing. Shopping, Insurance, Travel are all e-commerce. PipeCandy differentiates them. Our algorithms identify B2B from B2C; Catalog sites from Transaction sites; Auctions & e-commerce Marketplaces from brand e-commerce & independent e-commerce sites.Considering these, PipeCandy is not a ZoomInfo alternative. PipeCandy is the standard for e-commerce leads.


Intelligence that you don't get from ZoomInfo or any other alternative

Frustrated with just contact data, names and revenue details? Don’t be. Unlike ZoomInfo, PipeCandy gives you SKU insights (SKU size, SKU type, SKU tagging details etc.), Delivery Insights (Shipping partner, Carrier Information, Shipping Policy Information etc.), Traffic & Technologies used.


Even better, PipeCandy helps you predict the right e-commerce leads to pursue

Going beyond data, PipeCandy maps your offerings with an e-commerce company and discovers sales opportunities for you. PipeCandy’s predictive analytical models discover answers for questions like “Who is ready to implement a specific type of technology?”, “Which e-commerce company will have to start shipping cross-border soon”.


Looking for a ZoomInfo Alternative for e-commerce and retail leads? Check out the e-commerce leads from PipeCandy, in action.

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Pipecandy has helped us discover hard to find omnichannel retail / e-commerce leads and develop outreach campaigns that are both efficient and scalable. These efforts have contributed to an increase in the number of conversations we have with relevant prospects each month.

Andrew Page

Head - Demand Generation, Agiliron

How Pipecandy works

How Pipecandy works workflow image

E-commerce specific nuances


PipeCandy discovers e-commerce insights at scale using data science.
Your best sales reps can access insights across a variety of aspects of an e-commerce company – right from their business model down to who they ship with.
Finally, your best sales reps can focus on winning accounts instead of throwing darts, trusting their luck!


Get everything that ZoomInfo gives and additional e-commerce Insights that you won't get elsewhere at this scale.

It takes only 10 minutes to find out how Pipecandy can help discover new leads.